Into the new financial year and beyond, the MSA research and development (R&D) team continues to collaborate with research partners to conduct eating quality research, with the ultimate goal of ensuring all cattle and sheepmeat pathways are eligible for M... read more

25 July 2022 Following over a decade of research, the first sheepmeat cut-by-cook model was successfully developed in 2021. Once commercialised, this model will allow processors and brand owners to differentiate by eating quality and capture value across... read more

Data-backed fertiliser plan FacebookTwitterLinkedInEmail App 22 February 2021 Andrew Whitlock knows that productive soils are a key part of the farm management puzzle.  Through his own on-farm experiences and his work with soil ... read more

The right stocking rate starts with a soil test 22 February 2021   Sam and Kirsty White operate Bald Blair Pastoral Co, an Angus cattle seedstock herd backed by their own commercial Angus cattle herd. Consisting of four properties in the Northern Tab... read more