Representing the interests of all Australian cattle producers, Cattle Australia will be the national peak body for the grass-fed cattle industry, providing a visible, unified, and influential voice for producers.

It will provide clear leadership and direction by developing and driving contemporary policy, guiding research, development, and adoption (RD&A) and marketing investment for the sector, and advocating on all matters important to the Australian cattle industry.

Cattle Australia will create business value for Australia's cattle producers (and subsequently regional communities and economies) in areas where they cannot succeed by working alone. It will ensure grass-fed levies support grass-fed producers and a stronger grass-fed economy.