OBJECTIVE carcase measurement tech developer MEQ Solutions has secured A$23 million in funding to accelerate the rollout of the company’s solutions and scale its objective measurement technologies for red-meat quality and yield.

Funding from software investor Insight Partners will strengthen MEQ Solutions’ operations, expand its team and helping deepen collaboration with partners in Australia, New Zealand, Brazil and the United States.

MEQ says it is creating an entirely new category of measurement and verification for red meat. Its suite of technologies including MEQ Probe, MEQ Camera, MEQ Live, and MEQ Insights, utilises artificial intelligence models and proprietary imaging to provide real-time data on meat quality, yield and eating attributes, spanning from live animals to finished products.

The company’s MEQ Camera recently became the first video-based technology certified by the United States Department of Agriculture for US beef grading, a milestone that reinforces MEQ’s role as a global benchmark for objective measurement.

“This innovation positions MEQ Solutions at the forefront of Australia’s emerging AI-commercialisation story,” the company said in a statement.

“It exemplifies how Australian-built technology can lead globally in transforming complex, legacy industries through applied artificial intelligence.”

MEQ Solutions says it is creating new commercial models that can transform how value is recognised and shared, helping processors deliver verified brand-premium products, optimise yield and reduce waste.

Producers receive clear, objective feedback that supports more accurate payments based on demonstrated quality rather than estimated risk. Brands can enhance consumer trust with verified quality and provenance insights, and use this data to link consumer needs with supply-chain decisions.

MEQ Insights, the company’s data platform, powers this ecosystem by converting objective measurement into meaningful commercial intelligence.

“As we build deeper relationships, more opportunities are emerging to collaborate and unlock new value across supply chains,” MEQ Solutions chief executive Remo Carbone said.

“Insight’s investment will enable us to further support our partners and grow our teams to capture the opportunity in front of us, with a particular focus on operational excellence. We’re installing truth infrastructure for the red-meat industry, creating value, consistency and trust across the chain.”

“MEQ Solutions is well-positioned to help transform how value is measured and shared in one of the world’s largest industries,” said Connor Guess, vice president at Insight Partners.

“Its combination of hardware, software and AI-driven analytics represents the next frontier for transparency, traceability and performance in food production.”

MEQ Solutions claims to be the only company in the world that objectively evaluates red meat quality and yield, helping understand how meat performs and how value is created, from live animal to carcase to consumer.

With commercial operations across Australia, New Zealand and North America, MEQ is helping move the red meat sector from subjective grading to objective measurement, unlocking consistency, profitability and transparency for the people who feed the world.

MEQ’s integrated suite of technologies delivers real-time, objective data at every point of the supply chain. Processors, producers, feedlots and brand programs use MEQ to optimise carcase outcomes, improve eating quality, reduce variability and build trust with consumers.

 

Source: MEQ