In episode 9 of the Meat and Livestock Australia Feedback Podcast hear about MLA's latest winter beef marketing campaign with Australian Olympian and reigning world champion Javelin thrower, Kelsey-Lee Barber. Called 'Beef. Feed Your Greatness', the campaign sees Australian Olympic and Paralympic athletes shining a spotlight on beef's nutritional value and the important role it plays in their diets. Also, find out how Australia's sheep meat market is faring as MLA release their mid-year update to the 2021 sheep projections.